THE ASK
Boost brand awareness and customer acquisition for Harold’s Custom-Made and Ready-to-Wear lines.
THE INSIGHT
The audience values authenticity and confidence, seeking fashion that reflects their identity.
THE BIG IDEA
The Art of Being Unapologetic—empowering self-expression through bold, confident style.
IN STORE EXPERIENTIAL
Harold’s in-store space is a hub for self-expression, inviting shoppers to break fashion norms and embrace their individuality.
- Interactive Outfit Matching: Scan QR codes to get AI-powered styling suggestions.
- Swipe & Shop: Use the app’s Tinder-style interface to find your perfect match.
- Exclusive Perks: Buy your matched outfit in-store and get a special discount.
TEAM
Purva Mayekar - Account Manager
Elizabeth Ruiz - Art Director
Daniela Vergara - Art Director
