THE ASK
Introduce On’s Swiss-engineered apparel to Gen Z through disruptive, platform-first ideas that highlight the "Feel Nothing. To Feel Everything." mantra.
INSIGHT
For Gen Z, fitness is more than just a workout—it’s about mental well-being, confidence, and self-expression.
47% work out to look better, and 76% see workout fits as part of their energy.
47% work out to look better, and 76% see workout fits as part of their energy.
BIG IDEA
On’s apparel is an extension of you. It adapts, flows with your energy, and enhances performance, empowering you to Own Your Fit.
EXPERIENTIAL
On x Sweat and Tonic: Own Your Fit
A multi-sensory fitness experience where movement fuels energy. On apparel adapts to your rhythm, empowering you to move freely and own your fit.
PR PACKAGE
