Poppi is a sparkling prebiotic drink made with apple cider vinegar, offering a healthy, refreshing alternative to sugary sodas. It promotes gut health with unique, flavorful combinations and targets health-conscious consumers seeking a flavorful, non-alcoholic beverage.
THE ASK
Create a dynamic, integrated campaign to position Poppi as the go-to non-alcoholic beverage for consumers seeking sophisticated, unique flavors.
INSIGHT
Social gatherings are about fun and connection, but traditional drinks often cause sugar crashes, fatigue, and bloating. People want a refreshing alternative that enhances the experience without compromising taste or well-being.
THE IDEA
Poppi is the perfect drink for any toast. With gut-friendly benefits and a refreshing taste, it lets you celebrate without the crash. “Pop, Sip, and Cheers – Pop the Poppi” redefines the modern toast, making every sip a reason to celebrate.
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