THE ASK
Encourage gen z travellers to use their Visa instead of cash when travelling outside Canada.
INSIGHT
Gen Z travels like they live: tap, go, explore. No delays, no hassles, just smooth, spontaneous experiences
BIG IDEA
Visa: #TapIntoTheWorld - With Visa, travel is effortless and secure, every tap unlocks local gems, trusted guides, and unforgettable experiences.
Daniela Vergara - Art Director
Romina Reyes - Art Director
